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Tuesday, 06 January 2015 00:00

About Keyword Domain Names

Twenty percent of Internet users type in keywords and add dot com so they can find the site most likely to provide their needs. When they type in [keyworddomain].com they are using Direct Navigation also called Type-In Traffic. One fifth of all Internet users enter the keywords without spaces and put dot com on the end.

A customer that has direct navigated to your site using a keyword domain name is already a qualified lead looking for your specific offering. Direct navigation traffic converts into sales at 4.23% of total visits compared to 2.3% for searches performed at search engines. You can have customers coming to your keyword site already engaged in your offerings.

For example hotels,com is the gateway to all hotels. If a hotel owned it they would own the gateway to the entire industry. They all turned down the purchase, about 1 million 15 years ago, because they already had their "branded "name and bragged they got it for $10.00. Any one of the major hotels could have afforded to buy it at one million dollars. By the way, hotels.com is now appraised at $84,500,000 for the name only. Yes, 83.5 million increased value on the name alone in 15 years.

Get a keyword domain name even if you already have a branded company domain name. Don't make the mistake the hotels made. You can keep your branded company site and receive the benefits of owning a keyword domain name that represents your category on the Internet.

 

Published in Articles
Sunday, 21 September 2014 00:00

Keyword Domain Names

Twenty percent of Internet users type in keywords and add dot com so they can find the site most likely to provide their needs. When they type in [keyworddomain].com they are using Direct Navigation also called Type-In Traffic. One fifth of all Internet users enter the keywords without spaces and put dot com on the end.

A customer that has direct navigated to your site using a keyword domain name is already a qualified lead looking for your specific offering. Direct navigation traffic converts into sales at 4.23% of total visits compared to 2.3% for searches performed at search engines. You can have customers coming to your keyword site already engaged in your offerings.

For example hotels,com is the gateway to all hotels. If a hotel owned it they would own the gateway to the entire industry. They all turned down the purchase, about 1 million 15 years ago, because they already had their "branded "name and bragged they got it for $10.00. Any one of the major hotels could have afforded to buy it at one million dollars. By the way, hotels.com is now appraised at $84,500,000 for the name only. Yes, 83.5 million increased value on the name alone in 15 years.

Get a keyword domain name even if you already have a branded company domain name. Don't make the mistake the hotels made. You can keep your branded company site and receive the benefits of owning a keyword domain name that represents your category on the Internet.

 

Published in Menu Items

What We Do for You

Brand IdentityYour product or service needs an identity, a web site built around your marketing objectives. We will help you select the best domain name then create a compelling web site to keep your visitors entertained and engaged.

ContentWe can use your content or produce new content for you. Most content comes from the brand collateral portfolio. Logos, photos, videos and articles are combined to create content.  We set up e-commerce products, shoot videos, write articles and whatever else is needed to make your web site work for you.

Connect We start blogs, setup social media connections, do news feeds and other techniques that connect you to customers. We can set up analytics that monitor your Internet connections and social media networks to look for trends and report them.

Full Service We do everything. Design, production, technical and management are the main areas involved in producing and running a web site. Each of those areas can be broken down to many tasks. We work with you to determine how much of it we need to do for you. Most people let us handle design and hosting management . They do the articles, photos and other media for timely, fresh content.

Fast Turnaround We can produce a web site with a small amount of content in as little as 24 hours. A web site standard theme and template is deployed in as little as one hour. The time it takes to deploy your content varies. We can add the content or show you how to do it yourself through a user friendly editor.