About Keyword Names

A Brand needs a Generic Domain Name too


Companies selling generic products differentiate themselves from their competition by branding their company as being different from all the rest.
So why do brands need generic domain domain names?

Branding is all about pricing and differentiation.
Generic domain names are all about navigation. 
On the Internet you need both.

Read the full article By Owen Frager

 

About Keyword Domain Names

Twenty percent of Internet users type in keywords and add dot com so they can find the site most likely to provide their needs. When they type in [keyworddomain].com they are using Direct Navigation also called Type-In Traffic. One fifth of all Internet users enter the keywords without spaces and put dot com on the end.

A customer that has direct navigated to your site using a keyword domain name is already a qualified lead looking for your specific offering. Direct navigation traffic converts into sales at 4.23% of total visits compared to 2.3% for searches performed at search engines. You can have customers coming to your keyword site already engaged in your offerings.

For example hotels,com is the gateway to all hotels. If a hotel owned it they would own the gateway to the entire industry. They all turned down the purchase, about 1 million 15 years ago, because they already had their "branded "name and bragged they got it for $10.00. Any one of the major hotels could have afforded to buy it at one million dollars. By the way, hotels.com is now appraised at $84,500,000 for the name only. Yes, 83.5 million increased value on the name alone in 15 years.

Get a keyword domain name even if you already have a branded company domain name. Don't make the mistake the hotels made. You can keep your branded company site and receive the benefits of owning a keyword domain name that represents your category on the Internet.