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A domain name appraisal is a valuation assessment of a domain name.

Many banks use domain name appraisals and accept the methods used to compute the value. To them it secures the value as real and they will let you use it as colatteral at the bank.

The analogy to real estate is what is most often used to explain how it works. There is more to it but simply put a "keyword dot com" name is much higher in value than other names. They are considered the prime property along the expressways. Other names, extensions and names with hyphens or numbers are the back roads.

Our automated appraisals are from Estibot and Domain Index. They use their own processes to assertain value. Using data such as domain length, extension, word count and other characteristics of the domain name and Internet data such as a domain's search popularity or type-in rank. Estibot is good at certain categories of names. Domain Index has more data as related to word use.

While the two automated appraisal systems do not always agree, they put the name in the ballpark of its value. We analyze that information and combine it with our research into the market to come up with the market price. We present all three appraisals for you.

Twenty percent of Internet users type in keywords and add dot com so they can find the site most likely to provide their needs. When they type in [keyworddomain].com they are using Direct Navigation also called Type-In Traffic. One fifth of all Internet users enter the keywords without spaces and put dot com on the end.

A customer that has direct navigated to your site using a keyword domain name is already a qualified lead looking for your specific offering. Direct navigation traffic converts into sales at 4.23% of total visits compared to 2.3% for searches performed at search engines. You can have customers coming to your keyword site already engaged in your offerings.

For example hotels,com is the gateway to all hotels. If a hotel owned it they would own the gateway to the entire industry. They all turned down the purchase, about 1 million 15 years ago, because they already had their "branded "name and bragged they got it for $10.00. Any one of the major hotels could have afforded to buy it at one million dollars. By the way, is now appraised at $84,500,000 for the name only. Yes, 83.5 million increased value on the name alone in 15 years.

Get a keyword domain name even if you already have a branded company domain name. Don't make the mistake the hotels made. You can keep your branded company site and receive the benefits of owning a keyword domain name that represents your category on the Internet.



Shown are appraised prices.


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